Digital printing vs. offset – which should you choose and why?

A common confusion among marketers who are looking to find an effective way to print their marketing collaterals is – which printing technology to use, offset or digital printing. In this post we discuss, what the different types of professional printing services are how to choose the right one for your need.

In professional printing services, there are 3 main types of processes:

• Offset or lithographic printing
• Digital printing
• Screen printing