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Walmart is quietly popular, recognized for its brand name and merchandise, so we are proud to be a part of their work, helping them to shine more. Strengthening its visibility and presence in Chennai, Walmart worked with ARC India to design and install high-impact outdoor 3D LED signs in Chennai that would stay clear, interesting, and consistent with the brand at all times. This was done to make the store more visible in the city and raise its standard.
The primary objective of this project was to improve the visibility of Walmart’s physical stores through the use of electronic LED signs that convey a strong presence for the brand, are easy to read at all times, and have a professional appearance that is consistent with Walmart’s global brand standards.
In the area of signage, key objectives for the project in Chennai included:
Ensuring that all signage products are consistent with the overall branding standards identified by Walmart as part of a global branding strategy.
ARC India designed and fabricated the entire External Signage package. The design and construction of LED signs were carried out by ARC India, which also manufactured an aluminium letter frame for Walmart Chennai to provide superior structural integrity. High-lumen (lux/hour) 3D LED Signage modules will provide excellent visual clarity in both daylight and night. ARC India provided: On-site survey, planning and safety assessment for installation. Quality assurance checks were conducted on final installations.
Handling a project that is always on top priority needs proper execution, and the results are important. In this case, we handle it that way, with teams of experts, as we work step by step to bring the best results. Challenges included maintaining visibility under intense daylight, ensuring safe installation without disrupting store operations, and meeting tight timelines while adhering to Walmart’s brand guidelines.
The team faced several unique challenges at the Chennai site:
By putting in high-quality 3D LED Signage that is always on and provides bright, even light. Strong mounting systems and precise manufacturing make things last a long time. A good installation process means that the worksite is only slightly disrupted and looks clean and professional.
ARC implemented solutions to achieve project success:
The outdoor LED display has dramatically enhanced Walmart’s storefront presence and visibility. As a result of our use of LED displays, Walmart has improved its brand recognition through high-quality visibility of its products within the community, and has created significant visibility for Walmart in the local community. Walmart has been very impressed with the level of communication, timely execution, and quality of adherence to corporate branding guidelines provided by ARC India.
Walmart’s store has achieved significant success through our efforts to increase storefront visibility at long distances, and we’ve also helped to improve brand recognition and recall among our customers who are shopping in Chennai.
Walmart in Chennai is extremely pleased with the professionalism and craftsmanship provided by ARC India during the project, as well as the on-time delivery of the completed outdoor LED displays.
This project is a great example of how properly-designed outdoor LED Signage can enhance a company’s image and engagement with its customers. Using proven expertise, quality execution, and client-centricity, ARC India provided a signage solution to assist Walmart in expanding its visibility within Chennai, as well as supporting Walmart’s overall branding endeavours.
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