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DHL, a leader in worldwide logistics, needed high-quality outdoor signage that could convey its strong brand identity while at the same time-enhancing visibility at its new location in the HSR Layout in Bengaluru. The project required precision in implementation to adhere to DHL’s global brand standards while keeping an eye on the local community of Bengaluru and providing appeal to its audience. ARC India was responsible for the design, production, and installation processes of the signage.
The goal of this project was to create and install bilingual outdoor signage (Kannada & English) that would:
The scope of work by ARC India included project ownership and the execution of the project, which included:
The installation location at HSR Layout involved numerous issues like limited space, surfaces not being uniform, and achieving the right translation and legibility of bilingual text to conform with DHL’s brand and messaging standards. ARC India’s team completed several inspections at the site while working closely with DHL’s brand and operations team to facilitate project execution.
ARC India adopted a methodical approach to address the challenges of the project:
The final product was a collection of stunning, durable outdoor sign pieces to improve DHL brand visibility within the HSR Layout. The bilingual design connected with local and international audiences. DHL appreciated the attention to detail, timeliness of completion, and ease of installation from the ARC India team. Ultimately, the project improved brand visibility and recognized DHL’s commitment to localization and quality.
The successful completion of the DHL outdoor signage project at HSR Layout demonstrates ARC India’s expertise in delivering custom signage solutions that meet global standards while adapting to regional requirements. With a focus on quality, precision, and innovation, ARC India continues to be a trusted partner for leading corporates across India.
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