Hexaware - Acrylic Box Cube Signage For Outdoor Branding, Chennai
Table of content
- 01 Introduction:
- 02 Project Objectives:
- 03 Extensive Scope of Work:
- 04 Project Execution & Challenges:
- 05 Solutions Implemented by ARC India in Chennai:
- 06 Results, Outcomes, & Client Feedback:
- 07 Conclusion:
Introduction:
A corporate environment based on many things so each office environment needs branding and therefore they look forward to the best signage solution. In March of 2025, ARC India collaborated with Hexaware Technologies to remodel its Chennai location into an exciting, visually-oriented and branded workplace.
The purpose of the initiative included developing ways to better advertise outdoor; increase the visibility of the brands; and develop an integrated, modern and tech-inspired work environment that represented the identity of the company.
Project Objectives:
The primary goal was to design and implement smart outdoor branding solutions that would:
- Strengthen brand recognition within the workplace.
- Improve brand awareness for employees and visitors.
- Create a consistent and professional office environment.
- Integrate outdoor visual branding seamlessly into daily workspaces.
- Utilize acrylic box cube signage to highlight key brand elements.
Extensive Scope of Work:
The project consisted of comprehensive workplace branding elements, including:
- Acrylic Box cube signage from key office zones.
- Outdoor brand display systems for reception & collaboration areas.
- Interior branding graphics that are aligned to the corporate identity being used.
- Signage being strategically placed for maximum brand visibility.
- Custom fabricated/installed to suite the office layout.
All elements were designed for design consistency and aesthetically enhancing the workplace.
Project Execution & Challenges:
The implementation of branding in a real-world corporate environment posed unique difficulties which included the following:
- Minimum Disruption: Branding work should be done with minimal or no impact to day-to-day operations.
- Design Integration: Visual elements to be used must adhere to the Hexaware brand guidelines.
- Space Optimization: Incorporation of signs into existing interiors with no additional clutter.
- Installation Accuracy: The use of acrylic cube signs requires accurate alignment and lighting.
Validation of all aspects of the project required both speed & quality due to the constraints above.
Solutions Implemented by ARC India in Chennai:
ARC India overcame these obstacles using a practical and organized process, including:
- Installation that has been planned ahead of time: To keep the office from being disturbed during installation, it was planned in stages.
- Acrylic cube signs that are made to order: The signs were made from moulded acrylic to make them last longer, easier to read, and look more modern.
- Strategic placement: Placement of the signage occurred in high-traffic areas of the office (i.e. reception, corridors and conference rooms).
- Quality materials: Quality materials were chosen to promote a long-lasting installation and consistent branding.
- On-site management: ARC India worked closely with the facility manager(s) to facilitate a smooth installation.
As a result, branding was successfully integrated into the workplace environment.
Results, Outcomes, & Client Feedback:
- More vibrant branding around the office.
- The work environment is visually stimulating therefore employee engagement is increased.
- Increased brand awareness by visitors and other stakeholders.
- A modern workplace matching Hexaware’s brand identity.
Conclusion:
The project showcases the ability for outdoor branding and acrylic box cube signage to completely redefine an existing workspace. When good design is combined with precise execution, ARC India was able to provide its Client with a workspace that not only looks contemporary, but also effectively conveys the organization’s brand values.
For any organization wanting to increase brand visibility and create a corporate environment that creates impact, this project demonstrates the long-term benefits of creating strategic workplace branding.
