DHL – Custom Outdoor Signages Installed at HSR Layout, Bengaluru
Table of content
- 01 Introduction
- 02 Project Objective
- 03 Detailed Scope of Work
- 04 Project Implementation & Challenges
- 05 ARC's Solutions
- 06 Results, Outcomes, & Client Feedback
- 07 Conclusion
Introduction
DHL, a leader in worldwide logistics, needed high-quality outdoor signage that could convey its strong brand identity while at the same time-enhancing visibility at its new location in the HSR Layout in Bengaluru. The project required precision in implementation to adhere to DHL’s global brand standards while keeping an eye on the local community of Bengaluru and providing appeal to its audience. ARC India was responsible for the design, production, and installation processes of the signage.
Project Objective
The goal of this project was to create and install bilingual outdoor signage (Kannada & English) that would:
- Bollster DHL’s brand visibility in a high-profile commercial context.
- Provide durability and resistance to weather-related performance outside.
- Be consistent with DHL’s global brand personality and colors.
Detailed Scope of Work
The scope of work by ARC India included project ownership and the execution of the project, which included:
- Concept and design adaptation in Kannada and English.
- Fabrication of the outdoor signage structure using high-quality materials.
- Accurate color matching to DHL’s brand colors.
- Installation of the signage at the HSR Layout location.
- Local signage regulations and safety compliance.
Project Implementation & Challenges
The installation location at HSR Layout involved numerous issues like limited space, surfaces not being uniform, and achieving the right translation and legibility of bilingual text to conform with DHL’s brand and messaging standards. ARC India’s team completed several inspections at the site while working closely with DHL’s brand and operations team to facilitate project execution.
ARC's Solutions
ARC India adopted a methodical approach to address the challenges of the project:
- Used weather-resistant materials and UV-protected coatings for long outdoor durability.
- Used consistent typography and color for both English and Kannada text.
- Used modular signage fabrication for ease of installation and future modularity.
- Enacted strict QA throughout the process from design to install.
Results, Outcomes, & Client Feedback
The final product was a collection of stunning, durable outdoor sign pieces to improve DHL brand visibility within the HSR Layout. The bilingual design connected with local and international audiences. DHL appreciated the attention to detail, timeliness of completion, and ease of installation from the ARC India team. Ultimately, the project improved brand visibility and recognized DHL’s commitment to localization and quality.
Conclusion
The successful completion of the DHL outdoor signage project at HSR Layout demonstrates ARC India’s expertise in delivering custom signage solutions that meet global standards while adapting to regional requirements. With a focus on quality, precision, and innovation, ARC India continues to be a trusted partner for leading corporates across India.
